Influencer marketing is at its best when the Campaign enables the narrative of the story to unfold,creating higher engagement and stronger brand association
Our Specialties
Product Launch
Increase Awareness
Drive Sales
Increase Engagement
Adjust Brand Image
Grow Database
How is Media Consumption
Changing?
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1 in 4 households were cable free in 2016
and approximately 86.6 million people will
use an ad blocker in 2017. (Sources: Gfk, The
Home Technology Monitor™, July 2016 and eMarketer, US Ad Blocking to Jump by Double
Digits This Year, June 2016)
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26.3% of internet users in the US used an ad blocker in 2016. (Source: eMarketer, US Ad Blocking to Jump by Double Digits This Year, June 2016)
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Researchers predict $35 billion in ad revenue will be lost to ad blocking by 2020. (Source: Ovum, Ad-Blocking Forecast Report: 2015–2020, 2016)
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83% of consumers take action because of
trusted recommendations. (Source: Nielsen,
Global Trust in Advertising Report, 2015)​
Do Everyday People Trust Influencer Marketing?
86% of marketers used influencer marketing in 2016, 94% of whom found it to be effective. (Source: The State of Influencer Marketing 2017, December 2016)
92% of consumers trust an influencer more than advertisement or traditional celebrity endorsement. (Source: MuseFind, Influencer Marketing Latest Trends & Best Practices to Increase Your ROI, 2016)
86% of marketers today use influencer marketing to fuel their content marketing strategies, 88.5% of whom find the influencer content valuable. (Source: The Value of Influencer Content 2017, April 2017)
70% of internet users want to learn about a product through content rather than through traditional advertising. (Source: MDG Advertising, The Shift to Native Advertising in Marketing, April 2015)
90% of Millennials value the opinions of their friends, parents and online experts over traditional media and advertising, with 33% relying mostly on blogs before they make a purchase. (Source: Millennial Branding, The Millennial Consumer Study, January 2015)
Is It Worth It?
Marketers that implemented influencer marketing programs earned an average of $6.85 in media value for every $1 they spent on paid media. (Source: Social PR Chat, PR Under the Influence: Why Influencer Marketing is all the Buzz, January 2016)
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57% of marketers found that influencer content performs better than professionally produced assets. (Source: The State of Influencer Marketing 2017, December 2016)
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Influencer content generates 11X the ROI of traditional digital campaigns. (Source: TapInfluence, Influencer Marketing Drives 11X More ROI, April 2016)
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50% of marketers report that cost-per-click (CPC) and cost-per-engagement (CPE) pricing models are the most effective for driving results. (Source:
The State of Influencer Marketing 2017, December 2016)